Alchemy

Rory Sutherland


Engels | 13-05-2021 | 384 pagina's

9780753556528

Paperback / softback


€ 22,99

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Korte beschrijving/Annotatie

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Tekst achterflap

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Beschrijving

And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

Details

EAN :9780753556528
Auteur : 
Uitgever :Veltman Distributie Import Books
Publicatie datum :  13-05-2021
Uitvoering :Paperback / softback
Taal/Talen : Engels
Hoogte :198 mm
Breedte :130 mm
Dikte :26 mm
Gewicht :265 gr
Status : Bestelbaar
Aantal pagina's :384
Keywords :  non-fictie;ted talk;reclame;voorkeuren;logica;rationaliteit;onverwachte benaderingen