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<>This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. <>The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.

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<>This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. <>The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.

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